Yep. I think it's mostly about mass production. Pyra, not really a phone, but can be used as one is the closest thing we have to something where you can install

Yep. I think it's mostly about mass production. Pyra, not really a phone, but can be used as one is the closest thing we have to something where you can install whatever OS you feel like. And it requires a very dedicated effort to bootstrap a project like this and keep costs within control. Many projects, like Neo900 (or even Jolla Tablet) have had loads of trouble trying to manufacture something that is affordable.