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Cue Amazon's PR firm trying to win 'cyber-monday'. Whether or not Amazon ever delivers packages with drones, the ROI on the drone R&D is massive simply based o

• SwellJoe 11y ago
  Amazon is such an interesting company to watch. They do really dumb and goofy stuff, all the time, in very visible ways, but under the radar they've got the largest cloud hosting business in the world chugging along devouring everything in its path that most people don't even know about. I mean, none of my non-technical friends know AWS exists or what it is, and few realize Amazon is one of the most powerful and influential tech companies in the world. This drone stuff even feels like a distraction so that nobody notices what Amazon is actually up to. It's currently so far from useful, but it does generate a lot of PR for Amazon, and the timing is not at all subtle.
  • edgall 11y ago
    It's almost Christmas so it means another video from Amazon on their futuristic drone tech. Sigh. Most news stations in every country will probably tag this to the end of their broadcasts thus meaning millions saved in advertising for Amazon.
• Chathamization 11y ago
  I like the way they make it sound like the only thing stopping drone delivery is government regulations: > We will deploy when and where we have the regulatory support needed to safely realize our vision.