The article is interesting and I think that the title and the closing sentence aren't doing it justice. It is the default for any company that produces non end

The article is interesting and I think that the title and the closing sentence aren't doing it justice. It is the default for any company that produces non end-user electronics to stay in the background. Most people don't know who build their RAM chips, or the capacitors on their motherboards or even who built their motherboard. How many people even on HN know the brand of their laptop's HDD or RAM? Intel is the exception, in that they recognized early the value of a brand name and did everything they could to make theirs known. It is hard for newer generations to understand, but at the dawn of the PC era no one cared much about the CPU brand. Intel gave discounts to manufacturers who used the “intel inside” sticker along with many other promotional actions in order for their product to become important in the eyes of the consumer.