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Hi there. I'm Jonathan - co-founder of CB Insights and co-author of this post. A lot has changed in our stack since we originally published this, but happy to

• gbrits 11y ago
  > a lot has changed.. Care to give us the lowdown?
  • jsherry 11y ago
    In short: Hubspot. Much of the marketing automation we do now flows through a single system which tracks user activity end to end with minimal integration work. For example, this means that if a user signs up to receive a white paper it's much easier for us to customize the messaging based on their individual history. It can be done by integrating separate systems together but it gets messy. I should add that I think we benefited hugely by doing things "the hard way" to start. By learning each and every digital marketing discipline separately we were much better equipped to deploy a big box solution like Hubspot in the end. I'm more than happy to go deeper on this if you wish. Ping me at jsherry at cbinsights dot com.