25 ms·
They are selling an experience and a story to tell. $5 and you have a funny story to tell when CaH comes in in conversation. It also makes you part of a group o
by joeld42 11y ago
They are selling an experience and a story to tell. $5 and you have a funny story to tell when CaH comes in in conversation. It also makes you part of a group of "ironic" CaH customers. Similar to buying prestige by buying a luxury good when there is a cheaper equivalent.
Marketing today is all about identity, authenticity and defining oneself.
- will_pseudonym 11y agoToday? It's been that way for the better part of a century.
- baddox 11y agoIf by some nearly inconceivable series of events one found oneself in a situation where one thought it would be socially beneficial to say they gave $5 to CaH for nothing, one could just say that regardless of whether it's true.