It was Seth Godin and "Brands in Public": http://sethgodin.typepad.com/seths_blog/2009/09/launching-brands-in-public.html http://sethgodin.typepad.com/seths_bl

It was Seth Godin and "Brands in Public": http://sethgodin.typepad.com/seths_blog/2009/09/launching-brands-in-public.html http://sethgodin.typepad.com/seths_blog/2009/09/launching-br... (I had the same memory this morning and tried searching for it and couldn't find anything, but thanks to your post I thought to include "brand management" in the search)