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> Do you buy orange juice at the store? If you do, I’m sure you’re careful to buy the kind that’s 100% juice and not made from concentrate. After all, that’s th
by tripzilch 11y ago
> Do you buy orange juice at the store? If you do, I’m sure you’re careful to buy the kind that’s 100% juice and not made from concentrate. After all, that’s the healthier kind, right? The more natural kind? The kind without any additives? The kind that’s sold in the refrigerator section so it must be almost as good as fresh-squeezed orange juice?
I'll tell my experience when visiting the US a few years ago. I'm from the Netherlands, and here almost all orange juice is "from concentrate"[0].
It doesn't quite taste like freshly pressed juice, but I was never quite able to put my finger on it what was missing.
In the US I saw cartons of "actual really real juice not from concentrate really" for the first time, in a Whole Foods supermarket in Manhattan, NYC. So I got one of those and it was delicious. Still not quite like fresh juice, but really close.
(I don't think you can actually get the "real fresh orange juice" experience if you don't have fingers that smell like orange peel, and this vague worry that you should really wipe the kitchen counter before it'll dry all sticky)
So two days later I got another, different brand carton of "actually really real juice for realness totally not concentrate really". And it tasted pretty much like the "from concentrate" stuff at home (which still isn't bad, IMHO--unlike that "nectar" crap).
Next time at the same Whole Foods supermarket, I took a good look, and discovered there's basically (at least) two kinds of orange juice in the US: made from oranges in Florida, and made from oranges in Brazil (I think it was Brazil, 98% sure).
Now it made sense to me. In the Netherlands, nearly all our orange juice is from Brazil (afaik). And it was the "real juice not from concentrate" stuff from Florida oranges that was the juice that tasted (to me) mostly like fresh juice. And the Brazilian "real juice not from concentrate" that tasted like the "from concentrate" stuff at home.
Unfortunately I couldn't completely test the theory that maybe Florida oranges just juice better, concentrate or not, because at this particular Whole Foods I couldn't find any "Florida orange juice from concentrate". I'd have totally bought it to test the experiment, but I just couldn't spot any.
Does this make sense to any US-people? That have more time to buy and try different types of OJ? :-) Otherwise, just disregard this N=1 anecdote (but do let me know :P)
[0] There's an even cheaper kind called "orange nectar" which is half juice-from-concentrate plus water and some sugar/sweetener, but I can't imagine why anyone would buy that, ever. You can add water to juice at home without the sugar and it'll taste better, be cheaper, and healthier.
- aardshark 11y agoThe article mentions the different chemicals favored by palates in different regions, so maybe you're just accustomed to the NL chemicals rather than the US ones.
- tripzilch 11y agoThat's very possible. Which would mean the Brazilian flavour packs are similar to the Dutch ones. Though my main point was wondering whether "100% juice from concentrate" versus "real 100% juice not from concentrate" matters a lot for the flavour. The Brazilian-oranges juice I bought in the US was not-from-concentrate, but still tasted very similar to the NL 100%-juice-from-concentrate stuff. While the Floridian-orange juice not-from-concentrate did almost like fresh juice. It's not like I didn't like them btw. I don't expect it to taste like fresh juice anyway :)