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The Marketing Stack of a Lazy SaaS Company

52 points by PhilipA 11y ago

mattmanser 11y ago
Retargeting is a technology that uses a piece of code to serve ads to folks who have not signed up for CB Insights, but have visited our website. If you’ve heard of browser cookies, but never really knew what they did, this is it. Err, no, not really. The cookies from your website are to allow people to login and follow them over your property. In order to target someone for 'retargeting ', you employ a third party to spy on your users and follow them round the web. That's done using third party cookies. This is precisely why third party cookies should be banned. So if you've heard of browser cookies, there are two types, the good type, which help users, and the bad type, which maliciously track users. This is the bad type.
- bagosm 11y ago
  That's why I have trust issues with marketers. Sometimes they're good at marketing.
  - deleted 11y ago
    [deleted]
  - junto 11y ago
    I've made a conscious decision to deliberately not buy products that are shown to me as retargeted ads. They really bug me.
deleted 11y ago
[deleted]
jsherry 11y ago
Hi there. I'm Jonathan - co-founder of CB Insights and co-author of this post. A lot has changed in our stack since we originally published this, but happy to answer any questions. Also, we recently raised $10M and are hiring like mad: https://www.cbinsights.com/jobs https://www.cbinsights.com/jobs
- gbrits 11y ago
  > a lot has changed.. Care to give us the lowdown?
  - jsherry 11y ago
    In short: Hubspot. Much of the marketing automation we do now flows through a single system which tracks user activity end to end with minimal integration work. For example, this means that if a user signs up to receive a white paper it's much easier for us to customize the messaging based on their individual history. It can be done by integrating separate systems together but it gets messy. I should add that I think we benefited hugely by doing things "the hard way" to start. By learning each and every digital marketing discipline separately we were much better equipped to deploy a big box solution like Hubspot in the end. I'm more than happy to go deeper on this if you wish. Ping me at jsherry at cbinsights dot com.

52 points by PhilipA 11y ago

Retargeting is a technology that uses a piece of code to serve ads to folks who have not signed up for CB Insights, but have visited our website. If you’ve heard of browser cookies, but never really knew what they did, this is it. Err, no, not really. The cookies from your website are to allow people to login and follow them over your property. In order to target someone for 'retargeting ', you employ a third party to spy on your users and follow them round the web. That's done using third party cookies. This is precisely why third party cookies should be banned. So if you've heard of browser cookies, there are two types, the good type, which help users, and the bad type, which maliciously track users. This is the bad type.

bagosm 11y ago
That's why I have trust issues with marketers. Sometimes they're good at marketing.
- deleted 11y ago
  [deleted]
- junto 11y ago
  I've made a conscious decision to deliberately not buy products that are shown to me as retargeted ads. They really bug me.

deleted 11y ago

[deleted]

jsherry 11y ago

Hi there. I'm Jonathan - co-founder of CB Insights and co-author of this post. A lot has changed in our stack since we originally published this, but happy to answer any questions. Also, we recently raised $10M and are hiring like mad: https://www.cbinsights.com/jobs https://www.cbinsights.com/jobs

gbrits 11y ago
> a lot has changed.. Care to give us the lowdown?
- jsherry 11y ago
  In short: Hubspot. Much of the marketing automation we do now flows through a single system which tracks user activity end to end with minimal integration work. For example, this means that if a user signs up to receive a white paper it's much easier for us to customize the messaging based on their individual history. It can be done by integrating separate systems together but it gets messy. I should add that I think we benefited hugely by doing things "the hard way" to start. By learning each and every digital marketing discipline separately we were much better equipped to deploy a big box solution like Hubspot in the end. I'm more than happy to go deeper on this if you wish. Ping me at jsherry at cbinsights dot com.