You know, there's probably a sweet spot between "AWS all the things!" and "We will build our own cloud" I mean geesh, people have been building small clouds si

You know, there's probably a sweet spot between "AWS all the things!" and "We will build our own cloud" I mean geesh, people have been building small clouds since there were servers. That's the way mom and dad did it, and by gummity it oughta be good enough for you. The "new" stuff was autoscaling, PaaS, and so forth. So build out a few servers for content management and publishing, then write very small amount of code to push what you have out to a CDN. If you want realtime data capture, capture it using AWS (or whatnot) and pull it back locally. I'm not saying that's optimum for every solution, just that the all-or-nothing kind of thinking is probably what lured them into building their own cloud in the first place. You need a cloud for some stuff, so use a cloud. But you don't need a cloud for every freaking thing the company does. Its assets in the form of text content, internal docs, and branding are probably extremely small in modern terms.