Look at the content world, whether its Disney, the movie studios, Comcast, the news networks, ESPN, HBO etc. why aren't they putting their top quality content o

Look at the content world, whether its Disney, the movie studios, Comcast, the news networks, ESPN, HBO etc. why aren't they putting their top quality content on Youtube? Why are they building their own infra? Why are Amazon and Netflix making their own content? The most simplified reason - after whats happened with the music and news industry, the content producers don't trust Silicon Valley. And most importantly marketing of content cannot happen without Facebook today. And that's just media. There is the telecom sector (Verizon, Vodafone, AT&T) which believes all kinds of interesting things about the traffic silicon valley generates. There is the advertising industry which has seen more and more of the data and tools they used, being built into FB and offered directly to their customers. There is Apple which has suddenly realized their user base might pay for security, privacy and non ad supported networks. There are all kinds of other players in tech from Twitter to Linkdin to Quora to Snapchat to Uber who are constantly worrying about how their data might overnight start flowing into FB\Whatsapp\Instagram etc. And this is just the US. There are all kinds of extremely resourceful entities outside who would love leverage against FB and Google. Mozilla is the ideal non threatening entity they might get behind. Nobody is expecting FB to be dethroned anytime soon, but that doesn't mean any of them are enjoying the control they hand over to them. Tapping into that frustration, can result in a more even playing field in both search and social.