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"You can’t just engineer anymore. You have to design" is bullshit. Design is a tool, you still have to measure its results, pretty is not equal to better. You
by jamiequint 17y ago
"You can’t just engineer anymore. You have to design" is bullshit. Design is a tool, you still have to measure its results, pretty is not equal to better.
You can really see this if you look at the history of direct mail, some of the best performing mailers ever were pretty ugly. (source: http://www.amazon.com/Million-Dollar-Mailings-Dension-Hatch/dp/1566251621 http://www.amazon.com/Million-Dollar-Mailings-Dension-Hatch/...)
- BigDamnDeal 17y agoIf you read past the first paragraph, he explains how the design goes far beyond "pretty". He explicitly says that "pretty" is not the point.