they do the fluffy content to support the reputable content. having that as an explicit business model has actually helped them structure and retain the dividin

they do the fluffy content to support the reputable content. having that as an explicit business model has actually helped them structure and retain the dividing line very nicely, as opposed to newspapers who have tried to make their content more and more clickbaity in order to vie for readers' attention, but have not formulated an explicit two-bin policy for themselves.