Or it could incite a discussion on the relative merits of Apple's industrial design approach, how accurate Stross's assessment is, and what should or shouldn't

Or it could incite a discussion on the relative merits of Apple's industrial design approach, how accurate Stross's assessment is, and what should or shouldn't carry over to the industry at-large. I realize OS wankery is pretty much standard amongst techies, and that anticipating it is far from unwarranted, but there's always the chance that a discussion might actually pan out alright.