23 ms·
I don't remember who it was or what their business was called , but someone else got called out for something similar. It was under the guise of brand managemen
by alttab 17y ago
I don't remember who it was or what their business was called , but someone else got called out for something similar. It was under the guise of brand management as the site aggregated social media, blogs, etc about what people were saying about a company on the Internet then charging business owners to make replies.
It came down to brands being held hostage and the story that broke was very similar. I wish I could remember the guy. I remember his blog posts sounding very proud though.
As far as yelp goes, Its probably only the sales or a small portion of the operation (maybe). I have a friend that works at yelp and I'd be dissapointed if he stayed there knowing this was going on.
- brown9-2 17y agoIt was Seth Godin and "Brands in Public": http://sethgodin.typepad.com/seths_blog/2009/09/launching-brands-in-public.html http://sethgodin.typepad.com/seths_blog/2009/09/launching-br... (I had the same memory this morning and tried searching for it and couldn't find anything, but thanks to your post I thought to include "brand management" in the search)
- alttab 17y agoGood look. Thanks!