Where is Dell|Asus|HP|Lenovo going to find the margin to charge to be able to afford the sorts of capital expenditures that Apple makes to provide better hardwa

Where is Dell|Asus|HP|Lenovo going to find the margin to charge to be able to afford the sorts of capital expenditures that Apple makes to provide better hardware? I'm sure that the PC people know how awful an experience their computers provide; but they're trapped in a very low margin commodity business.