>I don't think we should rush out and needlessly murder dolphins, but the average person may notice that label, but removing it would likely have little to no b

>I don't think we should rush out and needlessly murder dolphins, but the average person may notice that label, but removing it would likely have little to no bearing on consumer selection which is driven primarily by advertising. So you're discounting the advertising advantage of saying "We don't kill dolphins like the other guys"? That's strange. I'm old enough to remember when dolphin-safe tuna was a cause celeb. Advertising you were dolphin-safe had big time marketing push. I think even Charlie the Tuna got in on the act. For a more contemporary example, we can look at GMOs and "organic" food. There's no science saying that GMOs are dangerous or that "organic" food is healthier or safer, but that doesn't stop them from being a market differentiator that drives sales.