They're not making it easy for those who are willing to pay for journalism. I used to be a subscriber to The Economist. They kept showing me unstoppable video a

They're not making it easy for those who are willing to pay for journalism. I used to be a subscriber to The Economist. They kept showing me unstoppable video adverts right in the middle an article. I told them if they didn't stop doing that I would cancel my subscription. There was no response to my complaint. I cancelled. They didn't even ask why (and that's in the age of incessant customer satisfaction surveys). The Wall St. Journal, another paper that I might be willing to pay for, makes it so difficult to unsubscribe that I hesitate to even get the promotional short term subscription. Also, they have a reputation for overcharging in the most egregious ways. The Financial Times is extremely expensive especially if you need offline (ePaper) access. So here you have someone who is willing to spend hundereds of pounds per year for news and isn't spending a single penny right now (other than for the mandatory BBC license fee)