It sounds like you appreciate the watch as an art piece more-so than as a functional device. That's fine. Everyone owns at least some art in some broadly define

It sounds like you appreciate the watch as an art piece more-so than as a functional device. That's fine. Everyone owns at least some art in some broadly defined sense. If we are talking only about buying art then the article is exactly on point. Selling art is selling emotion. But we are talking about selling apps not just art. Trying to sell every app as though it were art is doomed to fail (except for games). In terms of everything from tip calculators to pdf readers, I couldn't care less about the "feeling" beyond some minimum threshold of UI quality. Can you talk at length about all the other things you own? Can you even talk at length about most of the things you own? Or are most purchases emotionless and pragmatic? I bet the latter. I was a bit hasty with my words on people who enjoy veblen goods. What I meant was "in fact, if you do this I assume you're vapid". In general I find this heuristic works but like all heuristics it is not 100% accurate. The important thing is that when faced with evidence (EG someone who actually knows all the finer details of modern time-pieces and still choose the $3000 obscure mechanical watch) I am happy to reject my initial assumption.