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> Axel Springer’s boss, Matthias Döpfner, said recently that on the website of Bild, the group’s biggest title, the proportion of readers using ad-blockers fell
by danmaz74 11y ago
> Axel Springer’s boss, Matthias Döpfner, said recently that on the website of Bild, the group’s biggest title, the proportion of readers using ad-blockers fell from around a quarter to less than one in ten when it started forcing them to choose between viewing ads or paying for the articles.
Interesting data point.
- imglorp 11y agoAnd how much did overall traffic rise or fall as a result? That is, how many visitors, forced to unblock but having other alternative sites, will go elsewhere?
- mikro2nd 11y agoAnd, perhaps more interesting, what was the effect on revenues? Did the ad exposures pay as much, more, or less than paying visitors, I wonder?
- bsder 11y agoInteresting, but uninformative. How many of those people simply quit coming to the site?
- fwn 11y agoI think that's a rather tricky thing to say. They block access to the article based on them detecting the users content blocker. A visitors intention, therefore, might be to reconfigure the content blocker to not be detected anymore. This probably wasn't something everyone was able to manage, but the only thing he can say is something like: "We detected a content blocker for less visitors than before."