Interesting, then, that Amazon is so eager to go to war over TV (by refusing any sales of chromecast or Apple TV). This could end up just being another Fire Ph

Interesting, then, that Amazon is so eager to go to war over TV (by refusing any sales of chromecast or Apple TV). This could end up just being another Fire Phone style blunder, but Bezos' strategy points to a decent counter argument - content is actually becoming king, just in a different form than the console makers have long envisioned. Instead of big budget first person shooters, long form serialized storytelling is increasingly capturing the popular imagination. If Google or Apple decide to draw battle lines here and build studios, Evans argument could look shortsighted pretty quickly. I think he also underestimates the ability of software to enhance what he dismisses as "linear programming" (sports, live events, etc). Fantasy sports are a rudimentary example - tech and 24/7 access to stats allows fanatics to build a deep, addictive experience on top of the game. Imagine this built into TV apps that can automatically cut between pivotal games across the NFL. American Idol is an antique now, but it's not hard to imagine new popular programming that could handle viewer feedback in far more sophisticated ways than "dial in to vote".