Adding a source for reading: http://searchenginewatch.com/sew/how-to/2378009/yahoo-bing-network-audience-stats-that-might-surprise-you http://searchenginewatch.

Adding a source for reading: http://searchenginewatch.com/sew/how-to/2378009/yahoo-bing-network-audience-stats-that-might-surprise-you http://searchenginewatch.com/sew/how-to/2378009/yahoo-bing-n... This is from last year. A market that is mostly 35+ and women of higher income (aka the spending decision makers)? It's not something that should be dismissed.