With their brand equity, is it possible for them to innovate? It isnt hip enough to be cool, it's not big enough to be Facebook or google, it's a $30billion co

With their brand equity, is it possible for them to innovate? It isnt hip enough to be cool, it's not big enough to be Facebook or google, it's a $30billion company that some how has the branding of the internets AOL. If yahoo "innovates" it will immediately be uncool. Morale issues definitely can make things more difficult but are things really that dire there? Best thing I can see they've got going for them is the analysts are still foolish enough to rate Amazon as a tech company and not as a Walmart competitor that does some tech; they don't have great ways to classify these companies. It doesnt seem like yahoo is doing foolish things, it might be more of a bellwether for the free everything and monetize the traffic industry.