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> They are already bringing in outside consultants from McKinsey, but in this day and age, how about turning to the crowd for help? If they posted significant c
by SandB0x 11y ago
> They are already bringing in outside consultants from McKinsey, but in this day and age, how about turning to the crowd for help? If they posted significant cash prices (say $1m total) and let their users vote on the best ideas, I bet they could find some fresh directions.
It would be fun to watch, but the markets would rightly interpret it as "we have no idea what we're doing".
- jsnathan 11y agoIf I read the article right, it looks like the investors already think that :) Seriously though, if you use enough buzz-words, like crowd-sourced virtual incubator, or Kickstarter for Innovation, or whatever, I'm sure you could sell the idea to all the stakeholders somehow.
- SandB0x 11y agoI see, very good. Other options for branding the idea: Yahoo Ventures, Yahoo 20% Time (for internal "ideation"). In fact I'm now convinced it's a good idea!