I had the same reaction when I realized that Guinness, the authority on World Records is the same company that makes the delicious Irish stout. Brilliant market

I had the same reaction when I realized that Guinness, the authority on World Records is the same company that makes the delicious Irish stout. Brilliant marketing. I think the story was that many pub arguments were about what was the biggest, fastest, most, etc. So Guinness decided to do some research on these records and publish it. I actually am one of the several hundred people to hold the record for largest hockey game (unless it's been broken recently) and apparently it's quite the racket. Organizations hoping to set records have to go through a lengthy application process, pay an adjudicator to witness the record, etc. Then, if they want it in the Guinness Book (as opposed to just online) they have to pay extra. Record holders can then pay for an official certificate so they can show their friends and family (which of course I did). Sorry for the wild tangent by the way. I now realize this has nothing to do with Michelin or restaurants.