It's also going to get more difficult for Yahoo to differentiate itself as a curator/creator as it gets more difficult to survive on the Internet producing diff

It's also going to get more difficult for Yahoo to differentiate itself as a curator/creator as it gets more difficult to survive on the Internet producing differentiated content. Within sports, Grantland tried producing content that was different, and died. GigaOM tried focusing on enterprise tech, and died. FiveThirtyEight served policy wonks, and is struggling to attract a meaningful audience. The verdict is out on Vox, but they also may go within 18 months. Yahoo has tried to solve this problem by hiring 'star names' but it doesn't seem to have moved the needle. People are happy to take the commodity churn article from Bleacher Report. Oh, and to top all that off, it's unclear that there's really any serious money to be made from online content / eyeballs anyway. Which is to say that even if they could execute on the 'trusted source of content' business model, it may not be enough to save them anyway.