7 ms·

I think that this is definitely the ideal move under different circumstances. But that wouldn't be a viable solution for Yahoo. Currently, even at its 'dying'

I think that this is definitely the ideal move under different circumstances. But that wouldn't be a viable solution for Yahoo. Currently, even at its 'dying' state, Yahoo has huge traffic from extremely loyal users who are mostly in the higher income (30+) age range. To dump that out the window would be an incredibly irresponsible business move. It's easy for a small, young company to pivot, but an old giant like Yahoo has to move slowly. That being said, I think it would be a great move to really accept the growing age and therefore unique needs of this internet company rather than trying to follow new trends. That's truly their strongest leverage material at this point. Can they reinvent how the Internet is used by people over 40?

emcrazyone 11y ago
"Yahoo has huge traffic from extremely loyal users who are mostly in the higher income (30+) age range." Is that statement a fact? If so, care to substantiate it. I work for one of the largest companies in the world and we no longer use Yahoo; we use too. Every year in the US, the Superbowl pulls in HUGE dollars in advertisements. I have to plan for this every year and have been doing this for the past 10 years. Around Superbowl time, we increase our public facing web server presence due to the increase load. It use to be that Yahoo represented more than 50% of the clicks but that is less than 10% as of last year. I work for a fortune-5 company. We use Akami to help distribute the load. I wish I could publish more info like the data and the company but unfortunately I'm not legally permitted. I will say this: I doubt Yahoo Ad revenue will return at least from my perspective and what I've seen over the past 7-10 years. More and more of our Ad refs come from youtube.
- toephu2 11y ago
  why not just say what company that is?
  - jrockway 11y ago
    The OP says "Fortune 5". The candidates are Walmart, Exxon Mobil, Chevron, Berkshire Hathaway, and Apple. Which one of those has super bowl ads and uses Akamai? There's your answer.
    - profeta 11y ago
      and the commenter also says in another thread: "I run an entire data center of Slackware Linux on Dell servers." so, definitely not apple. which leads me to think all that is BS and they just have too much time on their hands.
      - aeonflux 11y ago
        Apple using Slackware on Dells would be such a shocker?
        profeta 11y ago
        i think so. at least a BSD flavour...
        emcrazyone 11y ago
        No, I have my own hosting company. It is not related to the Fortune-5 I was speaking of. To clarify, I own an IT consulting company and I have been on contract with the fortune-5. I supply contract heads else where too - H1Bs.
      - latch 11y ago
        doesn't that leave walmart?
        profeta 11y ago
        did they ever announced on the big league? I never saw them even on yahoo. only cheaper venues.
      - deleted 11y ago
        [deleted]
      - emcrazyone 11y ago
        I own my own company. In fact, I own two companies. One of my customers is a fortune-5. I am contracted and I have a small team that I manage within. If I must explain, I'm a serial entrepreneur. I've owned 3-4 companies in my past including a cable TV company too. It would be more accurate to say I have my hands in many things with not much time on my hands. THe fortune-5 company is an automotive company genius.
  - tikhonj 11y ago
    Some companies have onerous restrictions on employees using their names in public, but hinting obliquely is fine. It's a matter of not appearing to endorse random, unvetted public posts by employees, not a matter of secrecy.
- jerednel 11y ago
  Yahoo Japan is strong though not majority owned by Yahoo itself. I think if you look at markets outside of just the US you'll find that the landscape is sometimes more diverse. http://www.japantimes.co.jp/news/2012/04/24/reference/yahoo-japan-same-name-very-different-company/#.VlXhdHbhCHs http://www.japantimes.co.jp/news/2012/04/24/reference/yahoo-...
mtgx 11y ago
They don't need to kill it, but they need to create new businesses. And they can't just acquire them either, unless they let them completely independent, but continue to fund them.
christinecha 11y ago
Adding a source for reading: http://searchenginewatch.com/sew/how-to/2378009/yahoo-bing-network-audience-stats-that-might-surprise-you http://searchenginewatch.com/sew/how-to/2378009/yahoo-bing-n... This is from last year. A market that is mostly 35+ and women of higher income (aka the spending decision makers)? It's not something that should be dismissed.

emcrazyone 11y ago

"Yahoo has huge traffic from extremely loyal users who are mostly in the higher income (30+) age range." Is that statement a fact? If so, care to substantiate it. I work for one of the largest companies in the world and we no longer use Yahoo; we use too. Every year in the US, the Superbowl pulls in HUGE dollars in advertisements. I have to plan for this every year and have been doing this for the past 10 years. Around Superbowl time, we increase our public facing web server presence due to the increase load. It use to be that Yahoo represented more than 50% of the clicks but that is less than 10% as of last year. I work for a fortune-5 company. We use Akami to help distribute the load. I wish I could publish more info like the data and the company but unfortunately I'm not legally permitted. I will say this: I doubt Yahoo Ad revenue will return at least from my perspective and what I've seen over the past 7-10 years. More and more of our Ad refs come from youtube.

toephu2 11y ago
why not just say what company that is?
- jrockway 11y ago
  The OP says "Fortune 5". The candidates are Walmart, Exxon Mobil, Chevron, Berkshire Hathaway, and Apple. Which one of those has super bowl ads and uses Akamai? There's your answer.
  - profeta 11y ago
    and the commenter also says in another thread: "I run an entire data center of Slackware Linux on Dell servers." so, definitely not apple. which leads me to think all that is BS and they just have too much time on their hands.
    - aeonflux 11y ago
      Apple using Slackware on Dells would be such a shocker?
      - profeta 11y ago
        i think so. at least a BSD flavour...
      - emcrazyone 11y ago
        No, I have my own hosting company. It is not related to the Fortune-5 I was speaking of. To clarify, I own an IT consulting company and I have been on contract with the fortune-5. I supply contract heads else where too - H1Bs.
    - latch 11y ago
      doesn't that leave walmart?
      - profeta 11y ago
        did they ever announced on the big league? I never saw them even on yahoo. only cheaper venues.
    - deleted 11y ago
      [deleted]
    - emcrazyone 11y ago
      I own my own company. In fact, I own two companies. One of my customers is a fortune-5. I am contracted and I have a small team that I manage within. If I must explain, I'm a serial entrepreneur. I've owned 3-4 companies in my past including a cable TV company too. It would be more accurate to say I have my hands in many things with not much time on my hands. THe fortune-5 company is an automotive company genius.
- tikhonj 11y ago
  Some companies have onerous restrictions on employees using their names in public, but hinting obliquely is fine. It's a matter of not appearing to endorse random, unvetted public posts by employees, not a matter of secrecy.
jerednel 11y ago
Yahoo Japan is strong though not majority owned by Yahoo itself. I think if you look at markets outside of just the US you'll find that the landscape is sometimes more diverse. http://www.japantimes.co.jp/news/2012/04/24/reference/yahoo-japan-same-name-very-different-company/#.VlXhdHbhCHs http://www.japantimes.co.jp/news/2012/04/24/reference/yahoo-...

mtgx 11y ago

They don't need to kill it, but they need to create new businesses. And they can't just acquire them either, unless they let them completely independent, but continue to fund them.

christinecha 11y ago

Adding a source for reading: http://searchenginewatch.com/sew/how-to/2378009/yahoo-bing-network-audience-stats-that-might-surprise-you http://searchenginewatch.com/sew/how-to/2378009/yahoo-bing-n... This is from last year. A market that is mostly 35+ and women of higher income (aka the spending decision makers)? It's not something that should be dismissed.