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I wonder if the author realizes he's parroting Verizon marketing. Since Verizon realized the iPhone was more aesthetically polished, they decided to make the Dr
by sdurkin 17y ago
I wonder if the author realizes he's parroting Verizon marketing. Since Verizon realized the iPhone was more aesthetically polished, they decided to make the Droid's rough edges part of the brand.
They portrayed the Droid as androgynous and the iPhone feminine, and by extension, effeminate. Therefor, if you buy an iPhone, you're a sissy.
It was genius marketing, but let's not think its reflective of reality. 99% of the time chunky hard plastic with sharp corners is a sign of poor design rather than virulent masculinity.
- natch 17y agoGenius marketing, but risky, because there is a fine line between marketing the device as a tool for men, and a toy for boys. Once it's seen as a geeky toy - the GI-Joe action figure boy-doll phone - most normal (non-geek) people won't touch it, even though geeks will love it.
- sdurkin 17y agoI agree, and you also risk alienating 50% of the population by tacking a big "no girls allowed" sign on the Android clubhouse. Also, yes, while Android and Droid are not synonymous, I think for most American consumers the brands share quite a bit of overlap.
- orangecat 17y agoIt was genius marketing, but let's not think its reflective of reality. 99% of the time chunky hard plastic with sharp corners is a sign of poor design rather than virulent masculinity. True, and Android!=Droid. The Nexus One is much prettier, at least in my opinion and that of my female friend who spent a long time admiring it and its animated wallpapers.