3 ms·
I suspect it's giving G/R somewhat short shrift to describe their contributions so dismissively -- those "feelies" were part and parcel of Infocom's charm and r
by chipotle_coyote 11y ago
I suspect it's giving G/R somewhat short shrift to describe their contributions so dismissively -- those "feelies" were part and parcel of Infocom's charm and reputation. The agency was, AFAICT, a huge part of Infocom's marketing, and titles are absolutely within a marketing department's purvey. (And I suspect they were not working on anything resembling full-page ads for furniture sales and TV commercial for used car dealers; that's not the sort of thing that ad agencies at that level do!)
- CamperBob2 11y agoI suspect it's giving G/R somewhat short shrift to describe their contributions so dismissively Sorry, that wasn't my intent -- I'm saying how impressed I was! That doesn't change the fact that they were knocking some really lame titles around.
- textfiles 11y agoMuch heavy lifting in design, layout, and verbiage for Infocom was done by a firm called Giardini/Russell, Inc. out of Watertown, Massachusetts. In fact, let’s just make it clear – a lot of what people think of as “Infocom” is in fact Giardini/Russell. For example: The Zork logo, the names Infidel and Deadline, and, of course, the verbiage of the advertisements I previously discussed. They wrote manual copy (some of which was then re-written by the implementors) and a pile of other stuff. The story of Infocom’s success, for all its considerable talents, is incomplete unless you realize this firm that contributed so much. That's me a few years back, in http://ascii.textfiles.com/archives/2172 http://ascii.textfiles.com/archives/2172 I knew putting these up would show some rough feelings. I've done my best to keep that to a minimum - I hope that'll be the case. But be clear - G/R is EASILY one of the most important contributors to Infocom's success.