I agree with pg. If your site is targeted to mainstream, as opposed to geeks or early adopters, you would have to fight really hard to go against default mind-

I agree with pg. If your site is targeted to mainstream, as opposed to geeks or early adopters, you would have to fight really hard to go against default mind-share people will have for dot com. Remember, many people still don't know "what is a browser?" http://www.youtube.com/watch?v=o4MwTvtyrUQ http://www.youtube.com/watch?v=o4MwTvtyrUQ