Fantastic article with so much information.. I feel humbled when I see how much work people put into these things and how great the result looks like ! Haven't

Fantastic article with so much information.. I feel humbled when I see how much work people put into these things and how great the result looks like ! Haven't read it all yet and forgive me if I'm repeating what's already mentioned there, but I would also add the following.. I think that climate change is the consequence of people doing too much X. One way to curb it would be for people to do less X or do (more) Y instead. No governments, no grants, you and me - the people, aka users. But that involves changing the people's behaviour, which is very hard. Or is it ? Well, advertising works quite well and we've become very good at manipulating and determining people to do (buy) all kinds of things. What if we used all that ad tech and all that exposure that tech corporations have and implement a global 'climate change' propaganda ? This can be done starting tomorrow. Microsoft Windows popping up an alert "Do you really need all your lights on in your house ?" Facebook wall containing ads encouraging people to be less wasteful, respect nature and think about the future (we can do incredibly cool ads nowadays!). iPhones displaying "plant a tree !" on the home screen with the button to actually schedule it in the calendar. Google search returning a 'sponsored' link to climate-healing projects ... There's so much, we, the tech people working at the big corps can do today .. We don't need startups for that, we already have most of the eyeballs of the planet in our operating systems, social networks or search engines. It's a matter of delivering the right information and people will follow. We all want to do this, regardless of country or race or religion. So, Google, Facebook, Microsoft, Apple , etc - why not allocate 1% of your UIs to fixing the climate ? You can reach everyone on the planet and we are ready to do it, just give us some pointers, remind us to do the good stuff and we will, because that's how advertising works ! I'd happily discuss this more, so let me know if anyone's interested ;).