The article was pretty unclear about what's going on here. I've pieced together the following, please correct mistakes if any. 10.000 sales at $100 each is 1m

The article was pretty unclear about what's going on here. I've pieced together the following, please correct mistakes if any. 10.000 sales at $100 each is 1m in revenue. Steam keeps 30%, so it's closer to 700.000. The product has been for sale for only 2 months, as far as I can tell. So 350k a month. The company has been working on this product since 2006, and according to wikipedia they launched version 2.0 to the public in May 2008. Two years ago their kickstarter only raised 40k. So they've been building a customer base for the last decade. They've got hype and people who love their game engine. Which means the sales of the last two months consist mostly of preorders. Once they've converted these core customers to the new version the sales will plummet. Therefore the revenue for Leadwerks Game Engine will be around $3M a year. That's a lot of money for regular folks, but not for a studio that has to make payroll every two weeks. I've always loved games, but when I look at the numbers the market looks so unforgiving. edit: looks like the company is tiny. Just a couple of people. So that means they're doing pretty well. Congratulations to the team.