The main reason for that was the fact that SpaceX launched several rockets with the same goal and failed to land. Most people won't know the difference between

The main reason for that was the fact that SpaceX launched several rockets with the same goal and failed to land. Most people won't know the difference between getting to space and getting to orbit and will conclude that SpaceX failed. If you clarify however that New Shepard is a toy compared to the Falcon 9 it changes the perspective.