The seeds of planned dissatisfaction are planted early. It goes from best interests... > Writers spend time researching stories and write on captivating topics

The seeds of planned dissatisfaction are planted early. It goes from best interests... > Writers spend time researching stories and write on captivating topics. And editors and producers spend time preparing and shaping stories for their overall audience. ... to making sure the reader is distracted from content as much and as often as possible: > Billable impressions require a rendered ad to be have at least 50% of the creative in-view to the user for at least 1 second. No wonder clickbait flourishes. If the entire "content" (and I use the word here with derision) of the article can be digested instantly, larger fraction of time between page loads can be used to flood the viewer with ads. I wish there was a proper way to boycott advertisers. Not just to block all the radioactive waste[+], but clearly state back that "due to your actions, I have made a conscious decision to avoid you and your products". +: I picked the term from TeMPOraL's post. It's a good one.