I worked for 4+ years at a company that was supposed to help publisher create enjoyable reading experiences on touch devices. We could have succeed doing that,

I worked for 4+ years at a company that was supposed to help publisher create enjoyable reading experiences on touch devices. We could have succeed doing that, except no publisher is interested in their reader's experience these days. A big part of my job was making sure IAB standard ad tech worked on our platform, and it was always a losing battle. Advertisers don't care about making the readers' experiences the worst it can be, as long as they click on those goddamn ads. As an UX designer, that's the worst of nightmares. Now, I don't want to work on anything that it's ad supported ever again in my life.