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There seems to be a contradiction in his argument. He talks a lot about the signup pages, focusing on what he guesses is Tumblr's much higher conversion rate a
by karzeem 17y ago
There seems to be a contradiction in his argument. He talks a lot about the signup pages, focusing on what he guesses is Tumblr's much higher conversion rate and the reasons for why that conversion rate is high. Shortly thereafter, he lays into Posterous for being too metrics-driven. How could a company that's too metrics-driven let themselves get crushed (again, according to the author's guess) on something as important as signup page conversions?
The whole piece has this arbitrary anti-Silicon Valley animus that I don't really get and which doesn't seem to serve any purpose.
It's useful to talk about conversion rates, the importance of good UI/UX, and what Tumblr and Posterous do or don't do well, but the broader, hand-waving indictment of Silicon Valley doesn't add anything.
(Also, the author doesn't directly do this, but articles like this can falsely suggest that the two companies at hand are playing a zero-sum game.)
- pegobry 17y agoThe signup pages are an example of a broader mindset which is different at Tumblr and at Posterous and which in turn, to me, exemplifies broader trends for startups. That's what I think is interesting. I'm not saying startups should not be metrics-driven. Design and engineering are both driven by metrics. But they're different mindsets. And in this case, one is clearly winning. You're also right that the zero-sum fallacy is wrong. However, those two companies are competitors in the market and one, at least on publicly available data, is winning hands down.
- jasonoliver 17y agoyou also seem to suggest that they are directly competing with each other. i use both tumblr and posterous, but i would venture a guess that many many posterous users would never ever consider using tumblr, while many tumblr users would never ever consider any form of transportation other than the fixed gear bike or any type of pants other than the skinny jeans.