It's not just the cost of buying baby stuff. It's that people's lives fall into regular patterns. Usually, there are few opportunities to change someone's patte

It's not just the cost of buying baby stuff. It's that people's lives fall into regular patterns. Usually, there are few opportunities to change someone's pattern. Pregnancy is one of the biggest such opportunities. For example, say someone goes to QFC for their weekly groceries - it's hard to convince them to go in the opposite direction to Safeway, even if it's about the same distance. Pregnancy is one of those few times when people's shopping patterns are up for grabs. If you can slip in and get them to go to Target for a few critical baby-things, maybe you can get them going to Target for everything else for the next ten years.