But finding a good idea is apparently not all that hard, Smart learnt. Can someone share this know-how with us, please? If you were to invest in Google in its

But finding a good idea is apparently not all that hard, Smart learnt. Can someone share this know-how with us, please? If you were to invest in Google in its early days, would consider a yet another search engine a good idea? So basically, a good idea means that you're better than your competitors? Or if you created something unique, how do you know it's going to work on the market?