Adam Carolla started his own podcast as well last March when his radio show was cancelled, and is expanding his podcast to a "network" of podcasts, was #1 podca

Adam Carolla started his own podcast as well last March when his radio show was cancelled, and is expanding his podcast to a "network" of podcasts, was #1 podcast of the year on iTunes, etc. So, yes, a celebrity like Conan O'Brien would definitely get a huge head start in terms of audience but the amount of money going online is surely much much lower than what he'd get from a major traditional broadcast company.