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This is the inevitable fate of all lead gen IMO - Google - between Adwords and analytics - has absolute visibility into the cost per lead metrics and, in many c

by aresant 11y ago

This is the inevitable fate of all lead gen IMO - Google - between Adwords and analytics - has absolute visibility into the cost per lead metrics and, in many cases, backend close rates for every search category in the world.

fludlight 11y ago
Next up: Google Mesothelioma Attorneys
- Animats 11y ago
  Right. Instead of stopping search spam, Google has figured out how to monetize it. Search for "credit card". Instead of spammy sites being at the top of the search results, you get Google's own spammy ads. Ten years ago, there was a Web Spam Squashing Summit.[1] Google was a sponsor. The next year, Google was a sponsor of Search Engine Strategies, the web spammer convention. That was the moment Google turned to the dark side. [1] http://www.sifry.com/alerts/2005/02/web-spam-squashing-summit-2242005/ http://www.sifry.com/alerts/2005/02/web-spam-squashing-summi...
  - solotronics 11y ago
    I am not disagreeing with you but google flights is really good and google hotels is somewhat ok.
    - zaroth 11y ago
      Does it matter how objectively good it is when Google gets to just put it on top of the search results? Personal opinion's aside, I'm convinced that Europe will answer, "No." Google will be the next Microsoft of our time, trying to split the company in order to get their own products listed in their own Search. Perhaps we've already seen the groundwork being laid for just such a split with Alphabet?
- deleted 11y ago
  [deleted]
- Apocryphon 11y ago
  Google Cash for Gold
cm2012 11y ago
Eh - Google is going to cancel this project in a few months as it withers on the vine. Google is good at making little innovative products, but not good at maintaining them.
- jbigelow76 11y ago
  Lead generation would be higher up the advertising value chain than pay per click ad supplying. If this is even moderately successful I would think it would get close to the kind of attention AdWords or AdSense gets.

by aresant 11y ago

fludlight 11y ago

Next up: Google Mesothelioma Attorneys

Animats 11y ago
Right. Instead of stopping search spam, Google has figured out how to monetize it. Search for "credit card". Instead of spammy sites being at the top of the search results, you get Google's own spammy ads. Ten years ago, there was a Web Spam Squashing Summit.[1] Google was a sponsor. The next year, Google was a sponsor of Search Engine Strategies, the web spammer convention. That was the moment Google turned to the dark side. [1] http://www.sifry.com/alerts/2005/02/web-spam-squashing-summit-2242005/ http://www.sifry.com/alerts/2005/02/web-spam-squashing-summi...
- solotronics 11y ago
  I am not disagreeing with you but google flights is really good and google hotels is somewhat ok.
  - zaroth 11y ago
    Does it matter how objectively good it is when Google gets to just put it on top of the search results? Personal opinion's aside, I'm convinced that Europe will answer, "No." Google will be the next Microsoft of our time, trying to split the company in order to get their own products listed in their own Search. Perhaps we've already seen the groundwork being laid for just such a split with Alphabet?
deleted 11y ago
[deleted]
Apocryphon 11y ago
Google Cash for Gold

cm2012 11y ago

Eh - Google is going to cancel this project in a few months as it withers on the vine. Google is good at making little innovative products, but not good at maintaining them.

jbigelow76 11y ago
Lead generation would be higher up the advertising value chain than pay per click ad supplying. If this is even moderately successful I would think it would get close to the kind of attention AdWords or AdSense gets.