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I'd have to think as a licensed mortgage broker, their take would be much greater than $90.
by sureshv 11y ago
I'd have to think as a licensed mortgage broker, their take would be much greater than $90.
- adwordsjedi 11y ago$90 for the lead, not what it is worth overall. They're not closing 100% and the leads may be shared down the pingtree or as they age.
- toomuchtodo 11y agoAnd if Fannie and Freddie no longer provide federally-subsidized loans, mortgage products would make a fine fixed income product for Google's cash reserves to help fund Alphabet and Calico. The AdWords money train ain't gonna run forever. Time to diversify now!
- cma 11y agoAnd if they start funding a huge basket of subprime stuff they will have all the funding they need to really soar their Alphabet internet balloons into the stratosphere.
- toomuchtodo 11y agoIf anyone has enough information on borrowers to properly price the risk, it's Google. Far more information than any traditional lender or mortgage broker is going to have.
- bradleyjg 11y agoI'm not sure they could legally use all of it to do underwriting, that's a tricky area. Also, for better or for worse, the GSEs + Ginnie are not going away any time soon.