Bingo. Good marketing teams usually spend more time deciding which campaigns/actions they shouldn't push out than anything else. It boils down to that old rule

Bingo. Good marketing teams usually spend more time deciding which campaigns/actions they shouldn't push out than anything else. It boils down to that old rule of thumb that 80% of results come from 20% of actions. When you get companies who think productivity in marketing is similar to other silos like engineering and measured in results pushed, (or when you get 'social media rockstars' who think the same) they create a ton of noise and no one is interested in what they have to say. You develop a style of almost ad-blindness to their posts. It's far better to say a few things and nail everyone of them, than to say everything and botch most of it. It can be a challenging lesson and one that I think a lot of us have been guilty of in the past.