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I'm of the mindset that most people actually like advertising when the advertisements are highly relevant and not in-your-face. My first job was at a movie the

I'm of the mindset that most people actually like advertising when the advertisements are highly relevant and not in-your-face. My first job was at a movie theater and we lined the wall with movie posters of the movies coming out. People just walked over to them and checked them out to see if there was anything of interest coming out in the next few months. One of the activities in the city I live in now is a movies in the park which is sponsored by some local company. They show a quick 2 minute ad or something and mention that the company sponsored the activity. I wouldn't ever pay to go watch the movie, and am always glad that the sponsoring company essentially paid for me. It is unfortunate that most modern advertisements online don't try to take a similar approach and show highly relevant ads or just sponsor something they want to exist. I run a site which is 100% ad-supported, so I'm obviously biased.

pdonis 11y ago
> I'm of the mindset that most people actually like advertising when the advertisements are highly relevant and not in-your-face. I may be an outlier, but I have never gotten any useful information from ads, so I have never had an ad be "highly relevant" for me. Also, to me, any ad in my field of view is "in your face", because it takes mental effort even to filter it out. > I wouldn't ever pay to go watch the movie Do you buy any of the products of the company that sponsors the movies?
- stevesearer 11y ago
  The site I run displays photos of office interior design and the ads are relevant in that they are photos of products related to office interior design (chairs, desks, lounge furniture...) One interesting case was a recent ad for a new phone booth product for offices which is generally relevant to my readers, but also specifically relevant because of the current huge desire for private and quiet space in modern open office environments. That ad has performed much, much higher than average. Regarding the movies thing, no I haven't purchased any products from the sponsoring companies, but I am glad that they paid for me to attend the event in the same way I would be glad if my friend paid for me to attend an event.

pdonis 11y ago

> I'm of the mindset that most people actually like advertising when the advertisements are highly relevant and not in-your-face. I may be an outlier, but I have never gotten any useful information from ads, so I have never had an ad be "highly relevant" for me. Also, to me, any ad in my field of view is "in your face", because it takes mental effort even to filter it out. > I wouldn't ever pay to go watch the movie Do you buy any of the products of the company that sponsors the movies?

stevesearer 11y ago
The site I run displays photos of office interior design and the ads are relevant in that they are photos of products related to office interior design (chairs, desks, lounge furniture...) One interesting case was a recent ad for a new phone booth product for offices which is generally relevant to my readers, but also specifically relevant because of the current huge desire for private and quiet space in modern open office environments. That ad has performed much, much higher than average. Regarding the movies thing, no I haven't purchased any products from the sponsoring companies, but I am glad that they paid for me to attend the event in the same way I would be glad if my friend paid for me to attend an event.