It is amazing to see how low open/click rates can be for such large email newsletter lists. >"We had trouble even reaching 3k people out of those 200K subscrib

It is amazing to see how low open/click rates can be for such large email newsletter lists. >"We had trouble even reaching 3k people out of those 200K subscribers." My list isn't anywhere near 200K, but I've gone for trying to optimize the list for high open/click rates as opposed to just trying to get the subscriber count high. Double opt-in is helpful in that you have to really want the newsletter and mean to sign up for it. It has also been a good exercise to remove people from the list who haven't engaged with it in the last 3-6 months. Because the newsletter is just a list of links to content from the previous week, if subscribers aren't clicking through, then there is really no point in sending them the newsletter. Plus, I pay for sending the newsletter out, so wasting money sending it out to people who don't engage with it isn't something I want to do.