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I think the main problem is that Buffer encourage thoughtless posts. Marketers/social media people have this strange urge to constantly post (so that they look

I think the main problem is that Buffer encourage thoughtless posts. Marketers/social media people have this strange urge to constantly post (so that they look busy, thereby placating their bosses?). But there's no way that if you're posting your "requisite" 5-6x a day, that everything (or anything) you say will be thoughtful or entertaining. That's one of the reasons that "Buffered" tweets usually get low engagement, they're usually just links to articles... and I can get that in other places. Like HN. Great service in theory, but in the way it's being used now, it tips the signal:noise ratio of content in the wrong direction.

AdamSC1 11y ago
Bingo. Good marketing teams usually spend more time deciding which campaigns/actions they shouldn't push out than anything else. It boils down to that old rule of thumb that 80% of results come from 20% of actions. When you get companies who think productivity in marketing is similar to other silos like engineering and measured in results pushed, (or when you get 'social media rockstars' who think the same) they create a ton of noise and no one is interested in what they have to say. You develop a style of almost ad-blindness to their posts. It's far better to say a few things and nail everyone of them, than to say everything and botch most of it. It can be a challenging lesson and one that I think a lot of us have been guilty of in the past.