it's already a worse experience (noisy, annoying kids, ringing cell phones, too loud for some, not ideal placement of most seats etc.), but it's a social experi

it's already a worse experience (noisy, annoying kids, ringing cell phones, too loud for some, not ideal placement of most seats etc.), but it's a social experience. 3D might be an exception, for now, and it's still a rather niche market. same as people buying shots at bars vs drinking same alcohol at home for 20% of the price.