Mulling on this a bit more - the profitability is further impacted from the inability to mine customer data on a secure app. Anecdotally, when presented with a

Mulling on this a bit more - the profitability is further impacted from the inability to mine customer data on a secure app. Anecdotally, when presented with a free unsecure app vice a paid secure app, average Joe will go with the free app. Maybe there isn't a true demand like eps mentions