I also don't like "So". But in spoken communication it's a good way to get somebody to stop looking at their phone for a split second so you can start telling t

I also don't like "So". But in spoken communication it's a good way to get somebody to stop looking at their phone for a split second so you can start telling them what you want to say. It's a less obnoxious way of saying "Hey you". Because saying "Hey you" when you're standing in front of somebody, a foot away, at conversational distance, and you were both just conversing two minutes ago is weird. But necessary. Because phones.