I agree, that's what I meant by "overvaluing" the proposition offered by GroupOn. I think they were great as an introduction or reinforcement to existing custo

I agree, that's what I meant by "overvaluing" the proposition offered by GroupOn. I think they were great as an introduction or reinforcement to existing customers but the value of the deals demanded to run a promotion was too high. A staged proposition as you have outlined seems far more prudent.