Spending over $100,000 per month on advertising online, we do analyze traffic under the microscope. Blocking ads only means Publisher has to display more of it

Spending over $100,000 per month on advertising online, we do analyze traffic under the microscope. Blocking ads only means Publisher has to display more of it to even out the good traffic. Continuesly bringing people that are totally off te chart in re to our vertical (due to someone fooling system of their true interests) would bring down ROI to near-zero and have us stop using said Publisher althogether. Genius move!