3 ms·

Inspired by this Planet Money episode: http://www.npr.org/sections/money/2012/11/15/165143816/why-coke-cost-a-nickel-for-70-years http://www.npr.org/sections/mo

• percept 11y ago
  "Levy says the folks at Coca-Cola thought about converting the vending machines to take a dime. But doubling the price was too much. They wanted something in between. So they asked the U.S. Treasury to issue a 7.5-cent coin."
  • Nicholas_C 11y ago
    >In another attempt, The Coca-Cola Company briefly implemented a strategy where one in every nine vending machine bottles was empty. That is an absurd strategy.
    • jedberg 11y ago
      Today they would call that "Growth Hacking". :)
    • pageld 11y ago
      According to the planet money episode, Coke never actually implemented it. They just discussed the merits of it and if it would actually work.
    • pjc50 11y ago
      Works for Valve and their crates ..
    • kbenson 11y ago
      I wonder if they eventually would have run afoul of gambling laws.
• cbr 11y ago
  And even more so by Levy and Young's 2004 paper: http://www.biu.ac.il/soc/ec/d_levy/publications/jmcb4.pdf http://www.biu.ac.il/soc/ec/d_levy/publications/jmcb4.pdf